One frequent misunderstanding I see a lot of business owners face and don’t seem to have a grasp on is the difference between marketing problems and business problems. In this article, I want to explain it in the simplest way possible to your understanding. Share this with a business friend who needs to also know this.
Imagine you have a lemonade stand business. A business problem would be something that affects your entire business, like not making enough money or not having enough customers. These problems can be caused by a lot of different things, such as not having the right prices, not having a good location, or not having good quality products. When you have a business problem, it affects everything about your lemonade stand business, not just one specific area.
On the other hand, a marketing problem is a specific problem related to how you promote your business and get people to buy your lemonade. For example, a marketing problem could be that people don’t know about your lemonade stand, so they don’t come to buy your lemonade. Or maybe you’re not using the right advertising channels, so people who would be interested in your lemonade don’t know about it.
So, to summarize, a business problem is a problem that affects your entire lemonade stand business, while a marketing problem is a problem specifically related to how you promote and sell your lemonade. Both types of problems are important to solve in order to have a successful lemonade stand business!
Leave a comment below if this explanation helps.
I’m Edwin Dela, your brand strategist and creative director. Share your business needs with me let’s find a solution to them. Check me out on youtube, I’ve got amazing content for you. Click here to access the youtube contents 👉👉https://www.youtube.com/@EdwinDela
